Hey Reader,
Ever notice how your loyalty shifts in a nature documentary?
If the camera follows a baby penguin, you pray it survives. 🐧
If it’s the starving killer whale? You suddenly hope it gets a meal. 🐋
Same scene. Different perspective.
And in business—especially in construction and field service—the perspective you lead with determines who your customers and team root for.
You already know your customers (or crews) should be the focus. But here’s where even the best managers and business owners slip up:
You’re deep in your world—bidding jobs, managing schedules, putting out fires—and that creeps into your messaging.
🚫 “We’re expanding our crew to take on more projects.”
🚫 “We’re improving our scheduling process.”
🚫 “We’re making changes to streamline operations.”
Cool. But what’s in it for your clients or your team?
A simple shift:
🛑 “We’ve streamlined scheduling.” → ✅ “You’ll get faster project timelines with fewer delays.”
🛑 “We’re expanding our crew.” → ✅ “We can take on your project without long wait times.”
Whether it’s your customers or your employees—they need to see what’s in it for them.
So… who’s leading your story?