Business should be simple. And fun.

Hey Reader

My kid asked me a series of very serious questions the other day.

“Are unicorns real?” 🦄
No.

“Are dragons real?” 🐉
No.

“Are kings and queens real?” 🫅🏻
Yes.

“Are guards real?” 💂🏻
Yes.

He thought for a second and said, very confidently,
“Well then dragons have to be real!” 🐉👑

From his perspective, the logic tracked.
Some of the pieces were real, so the conclusion felt reasonable.

I see this same kind of logic play out with founders all the time.

You hire help.
You delegate tasks.
You set expectations.
You try to trust the process.

So when it still doesn’t feel easier, the conclusion becomes:

“I must have hired the wrong person.”
or
“Some things just can’t be delegated.”

And on the surface?
Those feel logical too.

But most of the time, that conclusion isn’t actually the problem.

What I see over and over again is founders delegating tasks without ever defining leverage. Things get done, but nothing really leaves your brain. You’re still the decision-maker, the safety net, the one mentally tracking everything.

So hiring help feels frustrating instead of freeing.

In this week’s Quickcast, I break down:

• Why this happens even to capable, experienced business owners
• The invisible assumptions that quietly sabotage delegation
• And the mental shift that turns delegation into actual leverage, not just temporary relief

If you’ve ever thought, “Why doesn’t this feel easier by now?” this one will probably hit close to home.

And if you find yourself nodding along thinking, “Yep… that’s me,” just know this isn’t a failure. It’s usually a clarity issue, not a capability issue.